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Platform capability matrix (SocialEcho)

This document is table-first. It lists supported capabilities by platform and area.

The SocialEcho console, account authorization state, and in-product validation messages are the source of truth.

Document Positioning

Document Focus
OpenAPI API paths, auth, request/response fields
Publish limits Per-platform checks for copy/media/format/size
This document Product capability matrix and platform differences

Capability Index

Area Sections
Publishing 1. Publishing, 6. Platform cheat sheet, Master matrix
Engagement 2. Engagement, Master matrix
Monitoring 3. Monitoring, Master matrix
Analytics 5. Analytics, Master matrix
AI automation 4. AI automation
Instagram authorization differences 8. Instagram authorization differences

Master Matrix (Y/N)

Legend: Y = supported, N = not supported, * = usually requires Team plan.

Platform Platform/post reports Comments Mentions KOL monitor* DMs Competitor analysis Competitor monitor Keywords* Report export* Batch publish*
Facebook Y Y Y Y Y Y Y N Y Y
Instagram Y Y Y Y Y Y Y N Y Y
X* Y Y Y Y N Y Y Y Y Y
YouTube Y Y Y Y N Y Y Y Y Y
TikTok Y Y Y Y Y N N N Y Y
LinkedIn Y Y Y Y N N N N Y Y
Reddit Y Y Y Y Y N N N Y Y
Pinterest Y N N N N N N N Y Y
Telegram Y N N N N Y Y N Y N

1. Publishing

Platform Common publish formats in product API type
Facebook post / reels / stories (video cover only for reels) post, reels, stories
Instagram post / reels / stories (video cover only for reels) post, reels, stories
X short post / long post + media short_post, long_post
YouTube long video / Shorts video, shorts
LinkedIn post post
TikTok video / photo set video, photo
Pinterest pin/post (board usually required) post
Reddit text / link / media text, link, media
Telegram channel post post

2. Engagement

Platform Comments DMs Mentions
Facebook Y Y Y
Instagram Y Y Y
X Y N Y
YouTube Y N Y
TikTok Y Y Y
LinkedIn Y N Y
Reddit Y Y Y
Pinterest N N N
Telegram N N N

3. Monitoring

Capability Supported platforms
KOL monitoring Instagram, Reddit, Facebook, TikTok, YouTube, LinkedIn, X
Competitor analysis / monitor X, Telegram, YouTube, Facebook, Instagram
Keyword monitoring YouTube, X (Team plan)

4. AI Automation

Capability Scope
AI copy generation Uses user prompt + brand profile to generate draft copy
AI optimization suggestion Suggests structure/style improvements before publishing

5. Analytics

Capability Scope
Account report All connected platforms with valid data
Post report All connected platforms with valid data
Report export Team plan

6. Platform Cheat Sheet

  • Facebook / Instagram: broad support for publish, engagement, and monitoring. For Instagram, DM and comment management depend on the authorization method. See 8. Instagram authorization differences.
  • X: no DMs; Team plan required for platform access and keywords.
  • YouTube: no DMs; supports keyword and competitor monitoring.
  • TikTok: supports comments and DMs; no competitor/keyword monitoring.
  • Telegram: supports publish and competitor monitoring; no comments/DMs.

7. Video Bitrate, Frame Rate, and Compression Guidance

Why platform-side compression happens

Even if the OSS source file is large and visually clear, platforms usually transcode uploaded videos to meet their own CDN/streaming standards. If upload specs exceed platform recommendations (especially resolution + frame rate + bitrate), the final playback may look softer due to stronger compression.

Practical export guidance (pre-upload)

  • Codec: H.264 (AVC)
  • Container: MP4
  • Frame rate: match source; prefer 24/25/30 fps, use 60 fps only when needed
  • Keyframe interval: around 2 seconds
  • Resolution:
    • Landscape: 1920x1080 preferred
    • Vertical: 1080x1920 preferred
  • Video bitrate (starting point):
    • 1080p 30fps: 8-12 Mbps
    • 1080p 60fps: 12-20 Mbps
    • 4K 30fps: 35-45 Mbps
    • 4K 60fps: 53-68 Mbps
  • Audio: AAC, 48 kHz, 192-320 kbps

Important note

If uploaded video exceeds a platform's recommended resolution or frame rate, the platform is more likely to transcode aggressively, which can reduce visible clarity.

Official references

8. Instagram Authorization Differences

Instagram accounts can be connected in two ways: Instagram Login and Facebook Login. Both use official API authorization, but they enable different product capabilities. The biggest difference is support for DM and comment management.

Authorization method Applicable account Publishing Comments DMs Main limitations
Instagram Login Creator or business account Y, scheduled posts and first comment Partial N, no comment management or DM management To connect multiple accounts, sign out of the current account in another window before authorizing the next account
Facebook Login Instagram account linked to a Facebook Page Y, automatic publishing Y, comment management Y, DM management The Instagram account must be linked to a Facebook Page, and the authorizing user must have Page admin permission

Recommendation

  • Use Instagram Login when the main need is Instagram publishing or basic account connection.
  • Use Facebook Login when Instagram comments, DMs, engagement management, or auto-reply features are required.

Reference image 1: In the Instagram connection dialog, the left card is "Connect through Instagram" and the right card is "Connect through Facebook".

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Last modified: 2026-05-14Powered by